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14) You say - Mr. Jones I respect and appreciate your hesitation about using our firm , I hear this often . However, I have to tell you -- your reaction is exactly the same as Mr/Ms___________ was over at ABC company ( have 3 or 4 social proof references to use) --- now they are one of our best customers .

In fact , they were in the exact same situation as your company and saw no reason to change from doing things internally , like yourself , they were happy with their present _________________ systems in place .

We have shown them how they can - benefit # 1

We have been told that this translates to --- benefit # 2

What this all means to your company is . benefit # 3


In your opinion do you feel if we could deliver this with documented proof... that this would be pretty important for your company to find out ?

15) " I'm not interested right now "

Thanks for being up front with me, Mr./Ms_____________ . It sounds like your familiar with our programs. How much information do you have about
____________ and what we do ?

Sometimes it's hard to get excited about ________________systems and but I'm sure you would probably would be interested in
> benefit #1
> benefit # 2
AND
> benefit # 3

If we could with certainty and documented proof deliver all of this value added - can you think of any reason why you wouldn't want explore this a little bit furthe?

My purpose right now is to get your answers to a few quick questions

16) - I can appreciate how you feel Mr. Jones . Can I just ask one question ?

Your company has always done the _________ internally , is that right ?

The reason I ask this question is that about 90% of our clients are those who initially didn't perceive to require our services and had been running extremely successful companies --- .A good many of them , actually almost all of them had the same reaction as you have , before they had a chance to explore the reasons WHY ? .... and .... WHAT we can do for them

Specifically , the very real possibility of;

A). benefit 1

B) benefit 2

C) benefit 3

In your opinion .... do you feel if we could do this , would you find that pretty important to your company ?

My purpose right now is to get your answers to a few quick questions .

17) - I understand and truly appreciate what you are saying. Quite honestly, that's something I hear initially from a lot of customers that we are working with to ;

A) _________________________________________________
B)_________________________________________________
C) _________________________________________________

Their feelings on it eventually , was that our results really spoke for themselves

Could we just set-up a no commitment, no obligation 20 minute review of the details that can get your firm these results and you'll have the information on file for future reference and you can be the judge and determine if there would be any Value in this for your company...... is that fair ?

18) Just like Me -- Success Stories . Customize and adapt your own honest to goodness success stories ( references, social proof )

You say - You know the situation you're describing right now reminds me so much of a similar situation at __________ company , that so and so was dealing with . They were initially , just like you are-- very happy and satisfied with their present way of doing things .

Also they were extremely skeptical and dubious about giving us a try . They finally agreed to sit down for 10 minutes and compared the time savings, ROI, Value and benefits of our business proposition . Now their reference letter is on our web site

If we could prove to you that we could deliver exactly what we say we do and exactly what your looking for , would you be willing to view a no commitment, no obligation web-based demo that will allow you to review the details and you can be the judge to see if this will be better than what your presently doing ?

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