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    “The Permission / Value Based 120 second Opening Statement”

    click to hear audio

    I am a BIG believer in asking if its OK to talk with all Decision Makers . I personally feel that we as Outbound sales professionals we are interrupting the targets when we initially ‘Reach Out ‘

    I personally feel it’s respectful and courteous , if they’re busy .. I just say ..”  no problem at all , I’ll circle back later .. “

    Your Top Decision maker is always busy doing something else before you connect with them – They have a million things on their mind , they have no time , and many other options than to listen to you blather on and on about something that they could care about …

    This is a Great opening for 2 reasons

    A) It catches their attention and interest immediately

    B) Gauges their interest in your core message in less than 2 minutes — Gives you an instant ‘GREEN’ Light — Or if there’s ZERO interest .

    Now custom design this for your company ..!!

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    Here we are cold calling for the 1st time with the City of Burbank in California . We get through , its the right guy , we build rapport and the deal is worth  $500,000.00 in the next 12 months in pedestrian cross walks … piece of cake.

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