How to walk your Prospect down the Garden Path of Their Decision Making Process… and have them Choose you .
How to get your prospect to walk down the Garden Path of the Decision process they made to get their existing supplier or Vendor .
That they made logical steps to get this vendor and if they did this again .. it could be very worth their while.
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Click audio to hear the 4 Question process to turn around the hardest purchaser to a neutral basis … within 120 seconds
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This is the # 1 Competitive selling Frame-workÂ
Here’s the “Garden Path” Process :
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Agree with them–Not a problem at all, I totally understand
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Say , would you mind if I ask How long have you been with
them ?You want to hear …years , over 12 months ..the better
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Then say , “Were you involved with the decision to get this provider back then ?”
YES — Awesome ?
If No – Then say , Do you think the Executive team team at that time …. did any research, comparing or shopping around with other providers to find this excellent provider ?
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Hey well , at that time when you got them did you do any research, comparing or shopping around with other providers to find this excellent provider ?
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Great , so you subscribe to the idea that it makes good business sense to shop around and review.. cool
..And you’ve been with them a long time , I’m sure they’re serving you well. You did great research back then…( in the day )
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So I’m sure you feel researching and comparing other products , other vendors a good thing from time to time , just to keep them on their toes …
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You know obviously I called you out of the blue ….
We’ve been talking for a while now and it’s sounding like there could be some synergy or good reason to continue the conversation …
— There’s new features & functionality that have been just released that weren’t even invented ..when you got your solution-everything is so much better , faster, cheaper & more reliable now .. The Costs have decreased significantly – They work a lot betterWe would love the opportunity to throw out hat into the Ring , and show you what we’ve created for your peer group , just to get your opinion and feedback on this
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If your flexible lets move this to a calendar Invite , lets schedule a quick 10 minute executive web briefing where I can show you all of this in multi media …not just on the phone, with a subject matter expert …ask questions, purely exploratory , no commitment or obligation…
     Hey how does your calendar look for …. ?
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